Executive and entrepreneur building AI/ML products since 2005. Led product and technology at Fortune 500s. Sold startup to Target. Built startup accelerators. 5 technology patents.
Track record
Hi! I'm West Stringfellow.
I led product and technology teams that launched #1 apps, billion-dollar services, and award-winning platforms
Target acquired my company and created a new role for me as their first Entrepreneur in Residence. I was then promoted to VP of Innovation.
At Target as VP of Innovation, I proposed, built, and led a Techstars Startup Accelerator.
As Chief Product Officer at Rosetta Stone, the teams I led revolutionized language learning for children by creating the iTunes #1 kids app and winning iKids "Best New Learning App".
As VP of Innovation at Visa, the teams I led spearheaded Visa's first e-payments platform to compete with PayPal.
As Senior Director of Product and Emerging Technologies at PayPal, the teams I led spearheaded the launch of PayPal's first point-of-sale solution to compete with Visa, earning PYMNTS.com "Most Innovative" and "Most Disruptive" awards.
As Senior Product Manager at Amazon, I launched the first version of Prime Video and proposed and built Amazon's first fraud and analytics team and office in India.
Now, I am open sourcing everything I learned on HowDo.com
25
years building teams, products, services, and platforms
$300
MM
in product development led
20
+
years innovating with ML & AI
Mission
My mission is to help you innovate with AI.
That's why I open sourced my AI prompts and process on HowDo.
Most innovation fails at execution, not ideation.
My AI Prompts and Processes solve this - combining battle-tested Fortune 500 frameworks with AI acceleration.
These are free on HowDo.com as part of my mission to democratize innovation.
“West has a remarkable ability to see clearly what needs to be done, and a complete lack of fear when it comes to expressing those ideas. His amazing track record speaks for itself, but I'm happy to speak for him too. He's a phenomenal leader and an awesome personality to work with.”
Ian C.
PROCESS
AI prompts and processes for turning your ideas into realities.
I have refined my product prompts and process into 4 simple steps:
1. MINDSET: Develop the mindset required to bring your idea to life and achieve your potential.
2. PLAN: Deeply understand your customer, competitor, market, and available technology to design winning solutions.
3. TOOLS: Use the same tools use top companies to bring their ideas to life.
4. TEAM: Build, empower, manage, and lead a team that is capable of bringing ideas to life.
HowDo helps you...
Grow Your Career, Team, & Business
My AI prompts and process put customers and data first, leading to faster product / market fit with less risk.
FREE PROMPTS
Browse my complete library of battle-tested AI prompts from 25 years building products at Amazon, PayPal, Target, and Visa. Copy, customize, and use immediately.
VIDEO TUTORIALS
Watch me use these prompts in real-time. See the actual inputs, outputs, and results. See how I do it, so you can do it too.
NEWSLETTERS
Get my latest AI wins and innovation insights delivered as they happen - new prompts that actually work, real results, no fluff. Join 5,000+ innovators.
In 2020 West was selected to join the EHF community of 500 “action-oriented people influencing the course of humanity”. Fellows undergo a rigorous application process and were selected from 10K+ applicants.
Minneapolis Real Power 50
In 2016 West was selected as a “Power50” who are “The linchpins in their company. The heart of the operation. The people who make things happen.” Winners were nominated by previous members and vetted for 3 months.
PayPal Employee Awards
in 2012 West received: -the “Universe” award, EBay’s highest award, from PayPal’s CPO -the “Meteor Shower” award, eBay’s 2nd highest award, from my team for my leadership of the Point of Sale Program.
iKids Awards
In 2014 the team West led won 1st place in "Best Learning App for Preschoolers " for Rosetta Stone's Lingo Letter Sounds
Webby Awards
In 2014 the team West led was nominated and selected as an Houoree for "Apps, Mobile, and Voice" in "Education and Reference" (Handheld devices) for Rosetta Stone's Lingo Letter Sounds.
PYMNT.s.com Innovator Awards
In 2013, the team West led won: - Gold for "Most Innovative" - Silver for "Most Disruptive" - Bronze for "Best Merchant" for PayPal's point of sales solution.
Google Australia Brand Zeitgeist
In 2010 the team West led won "Fastest Rising Google searches for Australian Brands" for their SEO work at GraysOnline.
Patents
Secure Loyalty Programs
A system with a decentralized architecture to provide secure loyalty program.
“West has a very unique mix of technical know-how, innovation and programme delivery, coupled with an extremely strong commercial and marketing skill set. This mix has invariably meant that he transforms and builds new revenue streams.”
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